Access Brand Strategies has rebranded as New Heartland Group.  We build brands™.  It’s what we do.  Strategically located in Nashville, New Heartland Group is a strategy, branded entertainment, content and digital agency that creates messaging and engagement platforms that connect with consumers in the New Heartland.
This massive cultural segment (Southwest, Midwest and parts of the Southeast) relies heavily on core values such as faith (not religion), community and family in guiding their brand loyalties.  And they are very brand loyal.

60% of American consumers live in the New Heartland...yet they are often overlooked and largely underserved…a great opportunity for savvy brands.


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New Heartland?
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Our Clients

Discover how New Heartland Group has collectively worked with some of the world's most recognizeable brands.  View our work here

  • Pepsi
  • Lipton
  • Mountain Dew
  • Fedex
  • Stages West
  • Pizza Hut
  • BB Kings
View Case Studies

How to Speak American

How to Speak American book cover

"How to Speak American sheds light on one of the most significant cultural spaces within the United States: the "New" Heartland.

Paul Jankowski does a remarkable job at uncovering the values, rituals and symbols that serve as the undercurrent for Heartland culture. It's a must-read for anyone seeking to connect with the Heartland consumer in today's marketplace."

— Frank Cooper III
CMO, Global Consumer Engagement
PepsiCo Americas Beverages

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