The New Heartland

Strategically located in Nashville, Tennessee, Access Brand Strategies is a consumer engagement agency. We partner with brands and specialize in crafting relevant, meaningful messaging that connects and resonates with the 60% of the nation’s consumers who reside in the New Heartland.

What is the New Heartland? It’s home to the largest and most diverse cultural segment in America. Shared values, tightly-knit communities and deeply-connected families are a few of the important characteristics that define this wonderfully passionate group.

In order to understand the New Heartland, brands must build a true relationship with it to experience all it has to offer.  New Heartland consumers are the most loyal segment in the country and they react to messaging that is relevant to their core values.  To reach the consumer of the New Heartland, you must be able to “Speak American®.”

Access Brand Strategies offers a full portfolio of services focusing on brand strategy, content creation, branded entertainment, and digital capabilities which help reach  consumers in the New Heartland.

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• MOUNTAIN DEW® AND BRANTLEY GILBERT BRING REBEL COUNTRY TO THE DEW NATION

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How to Speak American

"How to Speak American sheds light on one of the most significant cultural spaces within the United States: the "New" Heartland.

Paul Jankowski does a remarkable job at uncovering the values, rituals and symbols that serve as the undercurrent for Heartland culture. It's a must-read for anyone seeking to connect with the Heartland consumer in today's marketplace."

— Frank Cooper III
CMO, Global Consumer Engagement
PepsiCo Americas Beverages

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